Analyzing the competition usually pays off big time for small businesses. Surprisingly, only 35-43 percent of small businesses include researching competitors in their social media marketing plans according to RoundPeg. Competitive analysis with online marketing tools can be a daunting task for small businesses but it doesn’t have to be.Here are three free marketing tools to keep tabs on the competition.
Free Marketing Tools: Google Alert
Set up Google Alerts to keep track of the latest news about your competitors in real time. Whenever content is published by or about your competitor, you will receive a notification and can therefore easily follow your competition’s online branding efforts. You can choose the frequency of alerts and get alerts only on Monday mornings for instance.
Free Marketing Tools: Facebook’s Pages to Watch
Facebook allows you to add so-called “pages to watch” to your Facebook Page Manager. Ever since the feature was first rolled out about a year and a half ago, Facebook launched several improvements including how many posts are published by page admins, how many fans are interacting with the pace and what the best performing posts are across all pages to watch.
Free Marketing Tools: SEO Book Webpage Similarity Comparison Tool
Use SEO Book’s Webpage Similarity Comparison Tool to compare your website to any number of competitors. Insights include page titles, meta description tags, keywords and words or phrases that reoccur on different pages across each website. The results are shown in a table and are sorted by metric allowing for direct comparison of the website URLs you inserted.
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Christina Baldassarre is a brand strategist, entrepreneur, and speaker. She is best known for being Managing Partner at ZebraAdvertisement. She was shortlisted for Best Use of Social Media in a Search Campaign by the US and European Search Awards and is a two-time Google Partners All-Stars Competition Winner. Clients include Facebook, Microsoft, Bing, Google, Yellow Pages, Thomson Reuters, and over 6000 businesses of all sizes.