Both StumbleUpon users and StumbleUpon Paid Discovery advertisers are in love with the popular social network and web discovery tool. With nearly half a million sites linking to it, StumbleUpon.com has far surpassed fellow publishers such as Reddit, Huffington Post, The New York Times, Mashable and BuzzFeed just to name a few.
The ever so popular platform also offers online advertising for brands and businesses with StumbleUpon Paid Discovery. If you are unfamiliar with StumbleUpon and StumbleUpon Paid Discovery or are thinking about whether it’s worth it, here are three good reasons to start StumbleUpon Paid Discovery (how it works and how to get started is explained after #3 also).
#1 Reason To Start StumbleUpon Paid Discovery: It’s one of the world’s most popular websites
StumbleUpon Paid Discovery is your guarantee to get your website listed on one of the world’s most popular website, StumbleUpon.com that is. If this social network hasn’t caught your attention until now, a global traffic rank of around 150 throughout the last months should do the trick (see the screenshot of Alexa.com to the left where StumbleUpon is the 150th most visited website in the world).
#2 Reason to Start StumbleUpon Paid Discovery: More Publishing Traffic Than Google
Strategically place your website on a social network that accounted for more publishing traffic than Google in 2013 – actually, more publishing traffic than Google, YouTube, Reddit and LinkedIn COMBINED according to the 2013 Shareaholic’s Social Media Traffic Report. Why publish only on Google if you can exponentially grow the number of website visitors with StumbleUpon Paid Discovery?
#3 Reason To Start StumbleUpon Paid Discovery: $0.15 Cost Per Click
StumbleUpon is a social network that allows users to discover websites from across the web that matches predefined interests such as sports, fashion or business. When discovering content, users can rate it (thumbs up or thumbs down). The highest rated websites show up more often in general and low rated websites do not show up for any of the users that gave a thumbs down.
Wondering why your website doesn’t automatically show up and gets rated on StumbleUpon? Unless the website URL has been submitted to StumbleUpon.com, the website will not show up. If you haven’t yet, you can submit your website here or you can contact Zebra Advertisement and we will submit it for you.With StumbleUpon Paid Discovery, you pay to have your website suggested to a specific group of StumbleUpon users when they discover websites. The URL that triggers the web page you chose as your ad is entirely up to you. It could be your home page, a landing page a blog or and e-commerce store – the sky is the limit. Viewers will be able to navigate just as they usually would and basically see whatever content you are providing within StumbleUpon.
Where to get started with StumbleUpon Paid Discovery
Christina Baldassarre is a brand strategist, entrepreneur, and speaker. She is best known for being Managing Partner at ZebraAdvertisement. She was shortlisted for Best Use of Social Media in a Search Campaign by the US and European Search Awards and is a two-time Google Partners All-Stars Competition Winner. Clients include Facebook, Microsoft, Bing, Google, Yellow Pages, Thomson Reuters, and over 6000 businesses of all sizes.