Instagram has not only become the go-to app for teens and young adults but also opened the door to a new demographic for advertisers. Since the launch of the popular app in 2010, businesses have repeatedly targeted Instagram users by creating award-winning brand campaigns.
Why companies go through the sometimes costly and demanding process of creating the perfect brand campaign for the popular smart phone app became utterly evident yesterday when Business Insider shared new insights on its demographic.
83% Of Wealthy US Teens Are On Instagram
Business Insider published a report as part of their paid research service, BI Intelligence, demonstrating that a whopping 83% of upper-income teenagers in the United States have an account. Upper-income refers to $103,000 or more as annual household income.
Needless to say that this attracts corporate giants in the consumer goods industry as well as celebrities that are looking to become more influential when it comes to wealthy teens. Companies that saw the dollar signs early on and created Instagram campaigns that were finalists for a Shorty Award in 2014 include America’s Navy, Calvin Klein and Mercedes-Benz.
80% Of Wealthy US Teen Girls Are On Instagram
Instagram is not only the choice of America’s richest who prefer the platform over Facebook and Twitter according to Piper Jaffray’s twice yearly teen survey but also the choice for high-end brands with a female target group.
With 80% of wealthy teen girls in the United States having a registered account, companies like Net-A-Porter and Benefit Cosmetics as well as the popular TV series “Girls” have struck gold. All three were Shorty Award finalists for the 2014 annual awards.
Other Interesting Instagram Demographic Stats
- In the beginning of 2014, more than half of Americans between 12 and 24 years old had an Instagram account.
- Instagram used to have primarily female users but BI Intelligence now reported that half of its users are men.
Rich Kids Of Instagram
Instagram’s wealthiest teens are well aware of their status and have founded the RKOI community (Rich Kids Of Instagram). One of the images that was recently shared by user alexander_dgr8 is shown below.
Photos like the one shown above are typical for the app’s richest teens and are a seemingly popular addition to equivalents on Facebook.
Sources: This information was first published on BusinessInsider.com; Instagram photos are a collage from screen shots of the respective company pages (no copyright violation intended)