Welcome back everyone, this is Rocco Baldassarre from Online Marketing News and today we’re going to share news that will change the way you are going to optimize your online campaigns.
In today’s episode, I’m going to talk about Amazon, Google and Facebook.
Today we’re not going to film from our offices because Hurricane Matthew has obliged all of us to work from home but this won’t stop news from being shared with you guys.
Amazon Bans Freebies
First of all, we’re going to talk about Amazon. Amazon has removed the possibility to offer freebies in exchange for reviews on their platform. Basically, you cannot sell free products, in order to increase your reviews. This is going to create a huge entry barrier in the market for new products. It’s also a very good move from Amazon because a lot of products that were being added to the platform had no real sales and simply giving away freebies in exchange for reviews. This is going to make the market much more competitive but also metocratic.
On the other hand, many small businesses will see a much easier investment on their website other than on Amazon. This is because to ramp up their sales they will need to actually boost their investment in branding; so they would rather brand their website than their products on Amazon. With these changes we will see how this scenario will change the way people advertise on Amazon but also the way people sell their products on Amazon and on their websites.
Google Launches DSK Campaigns
Google has also made a pretty big change in the market, by releasing DSK Campaigns from the beta. They’ve been in the beta for so long that we’ve had the opportunity to test them a thousand times on accounts and we’ve seen very good results from them.
DSK Campaigns are nothing more than a Display Select Campaign that runs directly on a Display Network Campaign other than on the Search Network. Which was basically what Display Select was all about. Display Select is a very good campaign type and therefore we believe that Display Select only campaigns will actually be an even better choice for people to actually control the budget and control on which advertising network they are spending their marketing dollars.
It’s very important to stress the fact that Display Select Only Campaigns will be created directly on new Display Campaigns. The way they to do that is to select keywords as a targeting method. Instead of selecting keywords you are going to select content keywords to advertise on. This is basically going to replicate what you do with Display Select but from the Display Network.
Facebook Find and Replace Function
Finally, we tested the find and replace function on Facebook on more than a hundred accounts. To try to figure out the best way to use it for your own campaigns. The find and replace function actually has been expanded to headlines and messages on Facebook. You can create ads and then replace elements of them at scale.
Let’s imagine that, you are advertising in a hundred locations across the United States and you want to customize each of them. You can actually now duplicate the adsets for each of the cities and use the find and replace to find elements in the ads and then replace the name of the city with another.
This is very helpful and it’s going to boost your performance on Facebook and save you a ton of time. We’ve calculated that the campaign creation time would go down by fifty percent and your performance on average will go up by fifteen to twenty percent; by just using this function, targeting the proper geographical areas and using custom messages but still using a scalable way to build them.
Thank you very much for your time today. We are looking forward to speaking to you directly from Las Vegas in PubCon. If you have any questions please let us know we will answer them as soon as possible.
For more online marketing news make sure to visit my YouTube channel, Rocco Baldassarre.
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- Amazon Bans Freebies and Google Launches DSK Campaigns - October 10, 2016