Category Archives: Analytics & Reporting

Online Marketing News

New Tools Come To Facebook And Google

Facebook Introduces Automated Rules Facebook’s new tool can actually change the budget of your campaign based on some indicators. These indicators might be the CPA, the amount of conversions or the amount of clicks. The way it works is very easy, you are going to determine

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Google Data Studio Beta Tool

Introduction Google’s Data Studio is a beta tool that allows you to create custom reports using data linked to your Google Accounts. Like Google AdWords, Analytics, YouTube Analytics, Attribution 360, MySQL, BigQuery, Cloud SQL and Google Sheets. The Data Studio connects easily across a variety of your

Facebook Launches Full Screen Mobile Ad Experience

Facebook continues to lead online advertising innovation by launching yet another new ad format. Full screen mobile ad experiences are now available to selected advertising accounts and are expected to be rolled out globally in the weeks to come. The full screen canvas shows up

Smart Goals – Google Analytics and AdWords

Google has recently launched smart goals which means you can majorly growth hack AdWords campaigns if you know how. Smart Goals are set up in Google Analytics and they are basically the next generation of the regular goals people usually set up. Here is a brief overview of Smart

New Facebook Pixel Summary

The New Facebook Pixel in a Nutshell

The new Facebook pixel combines conversion tracking and custom audiences functions. It allows advertisers to track a variety of user behaviors and then use those newly found audiences as campaign targeting. One of the biggest advantages of the new Facebook pixel is that you now only need one

Facebook Challenges Google with Local Awareness Ads

Facebook has launched Local Awareness Ads which allow local businesses to generate calls via Facebook and provide potential customers with directions. Sounds familiar? It sure does because it seems to be a smart combination of Google+ Business Pages and Google Maps. The difference is that +Post

Facebook New Bidding Options 2

Facebook Bidding Options Change This Weekend

The Facebook Power Editor is currently showing an interesting alert in all accounts announcing a big change related to the new bidding options: This might seem like a standard improvement from Facebook but it actually goes far beyond that. This update will influence two of

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Facebook Launches Lead Ads and Businesses Love It

Facebook Lead Ads had been in private beta for a while and have now been officially launched. Some companies such as Land Rover who were part of the testing phase saw lead ads outperform their landing pages and even though leads needed to be downloaded