Category Archives: Content

ios vs android black friday

iOS Online Order Values 24% Higher Than Android

While it comes to no surprise that iOS beat Android once again in important online shopping metrics, this year’s Thanksgiving weekend broke mobile traffic records giving the smartphone giant an ever more important role in e-commerce. According to IBM, iOS users saw average order values

long or short sales copy

Long Or Short Sales Copy: 3k+ Copies Tested

One of the biggest questions in copywriting and advertising is whether a long or short sales copy is the way to go. In order to give a reliable response, I started a test with 3682 copies and over 20 industries. The results of this recent study tells