Category Archives: E-Commerce

Consequences of Amazon’s Free Products Removal

Consequences of Amazon’s Free Products Removal In order for companies to get credibility, they would essentially “pay” consumers to rate their products. In exchange for reviews, companies would send them freebies. There are thousands of reviews on Amazon, but companies who participated in this wanted

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Amazon Bans Freebies and Google Launches DSK Campaigns

Welcome back everyone, this is Rocco Baldassarre from Online Marketing News and today we’re going to share news that will change the way you are going to optimize your online campaigns. In today’s episode, I’m going to talk about Amazon, Google and Facebook. Today we’re

Salesoar Tutorial

Salesoar Tutorial: Automating AdWords for E-Commerce

This Salesoar tutorial shows how to automatically generate an AdWords Search Network campaign based on a shopping feed. If you already have a shopping campaign running on AdWords or are planning on getting started with AdWords, check out this tutorial to help you decide whether Salesoar

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YouTube Shopping Ads Are Out of Private Beta

YouTube Shopping Ads have been in private beta for a while and have been opened up to all Google AdWords advertisers over the last couple of days. Perfectly in time for the upcoming Holiday season, YouTube Shopping Ads are highly requested by e-commerce businesses and

adwords e-commerce tips for the holiday season

7 AdWords E-Commerce Tips For The Holiday Season

The holiday season is coming up and the Halloween search behavior is expected to result in more than $7.4 billion in sales alone. Navigating campaigns through the ever so competitive holiday season can be tricky because costs typically spike. Here are seven best practices for e-commerce

2 Minute Read: Google Shopping Automated Extensions

Google just released an update for shopping campaigns that definitively makes it easier to share the most important information with potential buyers: Google Shopping Automated Extensions. As for every extension in AdWords, they come at no extra cost for the advertiser and make the ads

how to advertise ecommerce website without google

How To Advertise Ecommerce Websites Online

If you are wondering how to advertise e-commerce websites online and get the most bang for your buck, you are not alone. With 1.3 billion buyers and double-digit growth for the B2C market alone, e-commerce businesses operate in the only trillion-dollar industry that is growing

ios vs android black friday

iOS Online Order Values 24% Higher Than Android

While it comes to no surprise that iOS beat Android once again in important online shopping metrics, this year’s Thanksgiving weekend broke mobile traffic records giving the smartphone giant an ever more important role in e-commerce. According to IBM, iOS users saw average order values

online shopping record

Thanksgiving Weekend 2014 Breaks Online Shopping Record

According to IBM, this year’s Thanksgiving weekend generated more online sales than ever recorded. With online sales being up 14.3% compared to last year on Thanksgiving Day alone, the 2014 holiday shopping mayhem started out stronger and earlier than usually. Online Shopping Record: Mobile vs.

how to boost adwords campaigns for the holidays

How To Boost AdWords Campaigns For The Holidays

Cyber Monday Beats Black Friday According to Google, Cyber Monday was the day with the most transactions in 2013. Even though Black Friday on November 29th had an transaction increase of 114% above average, it did not even come close to Cyber Monday’s transaction rate