Category Archives: Facebook Ads

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Facebook Bulk Changes and Extended Ads Best Practices

Welcome back everyone this is Rocco Baldassarre. In today’s online marketing news we’re going to talk about a lot of things that will help you optimize your online campaigns even farther. First of all we’re going to talk about Facebook. New Facebook Ad Function Facebook

Facebook Launches Full Screen Mobile Ad Experience

Facebook continues to lead online advertising innovation by launching yet another new ad format. Full screen mobile ad experiences are now available to selected advertising accounts and are expected to be rolled out globally in the weeks to come. The full screen canvas shows up

New Facebook Pixel Summary

The New Facebook Pixel in a Nutshell

The new Facebook pixel combines conversion tracking and custom audiences functions. It allows advertisers to track a variety of user behaviors and then use those newly found audiences as campaign targeting. One of the biggest advantages of the new Facebook pixel is that you now only need one

Facebook Challenges Google with Local Awareness Ads

Facebook has launched Local Awareness Ads which allow local businesses to generate calls via Facebook and provide potential customers with directions. Sounds familiar? It sure does because it seems to be a smart combination of Google+ Business Pages and Google Maps. The difference is that +Post

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Facebook Launches Lead Ads and Businesses Love It

Facebook Lead Ads had been in private beta for a while and have now been officially launched. Some companies such as Land Rover who were part of the testing phase saw lead ads outperform their landing pages and even though leads needed to be downloaded

Facebook Reach and Frequency Campaign Rocco Baldassarre

Video Tutorial: Facebook Reach and Frequency Campaign

Facebook Reach and Frequency Campaigns are here! Advertisers have been waiting a long time for this a long time and Facebook now finally allows the regulation of ad frequency. The social network giant just launched this as a new campaign type. With Facebook Reach and Frequency Campaigns, marketers