Category Archives: How To

Apple Computer on Desk

How to: AdWords Campaign Setup for Service Businesses

Want to create a new AdWords Campaign but don’t know how to start? Have little to no experience handling AdWords? Not to worry, we’re here to help you through this process. Below you will find a step-by-step guide on creating a small service business campaign

Facebook Launches Full Screen Mobile Ad Experience

Facebook continues to lead online advertising innovation by launching yet another new ad format. Full screen mobile ad experiences are now available to selected advertising accounts and are expected to be rolled out globally in the weeks to come. The full screen canvas shows up

Smart Goals – Google Analytics and AdWords

Google has recently launched smart goals which means you can majorly growth hack AdWords campaigns if you know how. Smart Goals are set up in Google Analytics and they are basically the next generation of the regular goals people usually set up. Here is a brief overview of Smart

New Facebook Pixel Summary

The New Facebook Pixel in a Nutshell

The new Facebook pixel combines conversion tracking and custom audiences functions. It allows advertisers to track a variety of user behaviors and then use those newly found audiences as campaign targeting. One of the biggest advantages of the new Facebook pixel is that you now only need one

adwords location bid adjustments how to

How to Add AdWords Location Bid Adjustments

Location bid adjustments are a Google AdWords feature that allows advertisers to show ads more or less frequently to potential customers in certain geographic areas. For instance, if you are running an AdWords campaign in the United States, you can use location bid adjustments to increase

Facebook Challenges Google with Local Awareness Ads

Facebook has launched Local Awareness Ads which allow local businesses to generate calls via Facebook and provide potential customers with directions. Sounds familiar? It sure does because it seems to be a smart combination of Google+ Business Pages and Google Maps. The difference is that +Post

Brand Campaign Groups

Set Up the New Brand Campaign Groups in 3 Steps

Brand campaigns are used in most AdWords accounts to secure the brand name, show up twice on a search page (organically and through paid traffic) and to stop competitors from showing up on top for your own brand related keywords. Google recently introduced a new beta

5 Things to do in AdWords Daily

AdWords requires collecting and analyzing data to take decisions based on statistically relevant results. These kind of decisions take time. However, there are a number of factors that can be checked on a daily basis to guarantee the best health of your AdWords Account. Check

lead ads how to 12

Facebook Launches Lead Ads and Businesses Love It

Facebook Lead Ads had been in private beta for a while and have now been officially launched. Some companies such as Land Rover who were part of the testing phase saw lead ads outperform their landing pages and even though leads needed to be downloaded

content marketing boosts paid search

5 Ways Content Marketing Boosts Paid Search

Content marketing is one of the most effective ways for businesses to showcase their expertise. While some businesses allocate the majority of their marketing budget on content marketing, others prefer paid search such as Google AdWords and Facebook ads. In contrast to popular belief, content marketing and paid