Category Archives: How To

Dynamic search ads

How To Create Dynamic Search Ads In AdWords

Dynamic Keyword Insertion has become a popular tool over the years, especially for e-commerce businesses. If you like the idea of dynamic anything, try Dynamic Search Ads. It is an additional dynamic AdWords tool that can boost your CTR or is at least worth your

Optimize Display Network Campaigns

How to Optimize Display Network Campaigns [PART 2]

>> Click Here For Part 1 #5 Optimize Display Network Campaigns: Hour/Week of Day Performance Comparable to geographic performance, hour of day and day of week performance may be seen in the dimensions segment of the AdWords UI. Make certain to watch this information and

Optimize Display Network Campaigns

How to Optimize Display Network Campaigns [PART 1]

As PPC advertisers, we spend the vast majority of our time managing PPC campaigns and focusing on keywords, match types, account structure, copy, bidding, campaign settings, and landing pages – or managing a team that does just that.As display marketing has become preciser over the

google adwords callout extensions

3 Ways To Split Test Callout Extensions

Google recently launched callout extensions for AdWords. Callout extensions show up below the second description line and are a great way of adding USPs (Unique Selling Propositions). Whether it’s free shipping, 24-7 customer service or a 100% money back guarantee, callout extensions can be just what

adwords callout extensions

About Google AdWords Callout Extensions

Google just launched callout extensions, a neat add-on to Google AdWords text ads. Here is everything you need to know about callout extensions starting from how to create them, when they show up to why and how to use and manage them. Source: Google Support

profitable keywords

How To Find The Most Profitable Keywords In AdWords

Anyone wants a Google AdWords campaign that is scalable. Many factors go into making a campaign scalable but one of the most important things is to find the most portable keywords. While every account is different, there are three things to look at that matter

display campaign best practices

17+ AdWords Display Campaign Best Practices

Display campaigns are widely used online thanks to their lower price point compared to search campaigns. However, display campaigns are usually less targeted than search ones and therefore you have got to structure them effectively to maximize their profitability. This post highlights some excellent tips

long or short sales copy

Long Or Short Sales Copy: 3k+ Copies Tested

One of the biggest questions in copywriting and advertising is whether a long or short sales copy is the way to go. In order to give a reliable response, I started a test with 3682 copies and over 20 industries. The results of this recent study tells

how to bid on single items in google shopping campaigns

How to Bid on Single Items in Google Shopping Campaigns

Last year Googled announced that they started putting into effect the unique product identifier requirements to improve the data quality on Google Shopping. The up-to-the-minute terms assists the Search Engine marketing strategies and create better ways to optimize your campaigns. Last year Google started enforcing