Facebook has been going through some changes recently, some that regular users have noticed and others that Facebook Marketers have noticed. One of the latest changes is the introduction of a new audience targeting method. The new custom audience method is called Engagement on Facebook.
Recently, the company MailChimp launched a email campaign focusing on Twitter’s One-Click Sign Up Feature. What is interesting about this feature is that the company is informing their customers of a tool that already existed. In 2013, Twitter launched what it’s called today as a
Instagram: Innovator or Imitator? This week, Instagram launched a new update with a video feed at the top of the screen called “Instagram Stories.” Hmm…sounds very similar to Snapchat’s “Snap Stories.” Instagram Stories allow you to use tools to draw and put texts on your
Facebook Lead Ads have been added recently by Facebook as a new ad format. When it was still in private beta it was great but now that it’s been out, it’s disrupting lead generation. If well executed, Lead Ads are a cheap, effective, and ROI
Facebook continues to lead online advertising innovation by launching yet another new ad format. Full screen mobile ad experiences are now available to selected advertising accounts and are expected to be rolled out globally in the weeks to come. The full screen canvas shows up
Facebook recently launched an updated pixel that combines conversion tracking and custom audience functions. The new Facebook Pixel is a great tool for small businesses because it allows them to track multiple user behaviors and then use them for advertising purposes. The new pixel needs
The new Facebook pixel combines conversion tracking and custom audiences functions. It allows advertisers to track a variety of user behaviors and then use those newly found audiences as campaign targeting. One of the biggest advantages of the new Facebook pixel is that you now only need one
YouTube Shopping Ads have been in private beta for a while and have been opened up to all Google AdWords advertisers over the last couple of days. Perfectly in time for the upcoming Holiday season, YouTube Shopping Ads are highly requested by e-commerce businesses and
Marketing has become more and more data driven and advertising platforms have adapted to that by providing detailed targeting options for online marketing campaigns. One of the biggest data collectors of them all is Facebook with over 600 targeting options. One of the best ways to
Facebook launched Instagram Ads a while ago and while the launch was highly anticipated, many businesses didn’t jump on the opportunity to advertise on Instagram. The Instagram audience might not be for everyone and ads required a linked Instagram account that of course needs upkeep.