Facebook Ad Targeting Options [Updated List]

3 thoughts on “Facebook Ad Targeting Options [Updated List]”

  1. Pat OMalley says:

    This is awesome, and I’m amazed it was so hard to find.

    Do you know where there is an updated list, with all the text, so we can just do a search of it, like we can with your page?

    1. Rocco Baldassarre says:

      Hi Pat,

      We’ve searched quite a bit since you left this comment but we didn’t find a list with all the text that is searchable. If you are looking to find out whether you find a good targeting option on Facebook for specific businesses (e.g. to decide whether you can start a campaign), you can use Audience Insights to find out what their customers are like and then target those characteristics. Here is a webinar I did a couple of weeks ago with Search Engine Journal with some info of what is possible with Facebook: https://www.youtube.com/watch?v=d1qvyD49Ud8

      Hope this helps!

      Take care,

      1. Patrick OMalley says:

        It’s on my youtube watch list . Thanks so much.

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