Facebook is continuing to roll out new changes to improve its advertising platform. Recently, Facebook launched CTA (call-to-action) buttons for business pages.
The call to action will link to a sign up page, an e-commerce site, or a anything else you might want to promote.
Here’s the list of the call-to-action buttons that were introduced.
- Contact Us: You can make use of this to bring visitors to a contact form.
- Book Now: This is for directing users to the booking page of your website.
- Use App: If your business has its dedicated app this button will incentivize downloads.
- Watch Video: This will direct users to watch a video of your choice.
- Play Game: If you’re a mobile app developer this button will link to one of your games.
- Sign Up: This will direct users to your mailing list sign up page, or perhaps a webinar sign up page.
- Shop Now: This will direct users to your e-commerce site.
The impact of this change will be particularly interesting regarding videos that have been uploaded with Facebook versus YouTube. Since May, the number of videos that were uploaded via Facebook has dramatically increased to the point of surpassing YouTube uploads in November 2014 according to Business Insider.
Facebook seems to nip at YouTube’s heels and that is not everything Mark Zuckerberg has in mind because LinkedIn seems to be his next target.
“Facebook is secretly working on a new website called ‘Facebook at Work‘” that would allow users to “chat with colleagues, connect with professional contacts and collaborate over documents” Source: Business Insider UK
Given the frequent discussions between employers and employees as well as unclear best practices for IT teams regarding whether to block Facebook for corporate computers, ‘Facebook at Work’ might be a welcome solution. At the same time, Facebook Video might be extended to this more professional version and leave it up to companies to decide whether to block the platform entirely or simply allow it all while YouTube might potentially remain blocked.
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