Facebook has launched Local Awareness Ads which allow local businesses to generate calls via Facebook and provide potential customers with directions. Sounds familiar? It sure does because it seems to be a smart combination of Google+ Business Pages and Google Maps. The difference is that +Post Ads that can drive paid traffic to Google+ pages are only available to big brands while Facebook’s Local Awareness Ads are available to any small business.
At the beginning of ads on Google+, advertisers assumed they would eventually be rolled out to smaller businesses also. It looks like Google may have missed the boat on this one and Facebook was able to get a head start. The social giant not only went head to head with Google by launching Local Awareness Ads but made them accessible. Accessibility has always been one of the biggest plus points for Facebook and their strategy to offer a cost-effective solution to small business owners is paying off already. Companies like Snappy Salad have seen an increase in new customers after advertising with Local Awareness Ads.
How to Set Up Local Awareness Ads
Local Awareness Ads are set up directly via your Facebook page. “Local Awareness” has been made available as a new advert objective.
There are two types of buttons:
- Call Now
- Get Directions
The “Call Now” button enables potential customers to call directly from the advert in the news feed. “Get Directions” works like Google Maps and leads potential customers directly to the location of the advertised business.
Local Awareness Ads have the following metrics:
- People reached
- Local impressions
- Call Now clicks / Get Directions clicks
To see a preview of what Local Awareness Ads look like, click here.
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