If you are wondering how to advertise e-commerce websites online and get the most bang for your buck, you are not alone. With 1.3 billion buyers and double-digit growth for the B2C market alone, e-commerce businesses operate in the only trillion-dollar industry that is growing at a double-digit percentage each year. The US Census Bureau estimated that only 7% of retail sales were processed online in 2014 leaving the door for future growth wide open.
Whenever there is a growing market, there is also growing competition. Sometimes advertising online is the only way to get your e-commerce noticed and even established e-commerce companies continue to advertise on a variety of platforms. Google, Amazon, Facebook, Twitter, Pinterest, and Bing are among the most popular choices when it comes to advertising e-commerce businesses online.
This article will give you a brief overview about how to advertise e-commerce websites online.
How To Advertise E-Commerce Websites Online
#1 Amazon Product Ads
Amazon Product Ads allow advertisers to reach millions of online shoppers and drive traffic to their own e-commerce website. In order to use Amazon Product Ads, advertisers need to upload their product catalog and set a daily budget. Amazon then shows the ads in relevant placements on their website. This is probably the easiest way to take advantage of Amazon’s traffic volume because customers are sent to the advertiser’s website to purchase the product.
#2 Google Product Listing Ads
Google Product Listing Ads are made up of a product image, a title, an advertising message, the product price, and the company name. The big advantage of this type of ads is that advertisers don’t have to create individual ads for each of their products. Product Listing Ads are displayed as a set of related items in a separate box on Google Search, Google search partner websites, and Google Shopping.
#3 Bing Product Ads
Similarly to Amazon Product Ads, Bing Product Ads consist of a product image, a description, the price of the item, and the name of the company. Bing Product Ads allow advertisers to show their advertising message on the Yahoo Bing Network to 31 million online shoppers in the United States alone.
One of the main reasons to try Bing is that the cost is usually cheaper than some other platforms.
#4 Promoted Tweets
Promoted Tweets are regular tweets that Twitter promotes after they have been purchased by advertisers. With Promoted Tweets, advertisers can reach a wide audience and boost brand awareness. Just like with ordinary Tweets, users can retweet, reply to, and favorite promoted tweets. JCPenny promoted a video by uploading it directly to Twitter. The native video ad had a cost-per-view of $0.04.
#5 Promoted Pins
Similarly to Promoted Tweets,Pinterest offers advertisers the option to feature pins, which means they will be displayed in the most relevant placements. In order to use Promoted Pins, advertisers need to set their targeting criteria. Once the campaign is up and running, users can make adjustments. With Promoted Pins, advertisers only pay for clicks than result in a website visit.
#6 Facebook Multi-Product Ads
Facebook’s Multi-Product Ads allow advertisers to display between 3 and 5 pictures and links within one ad. The different links lead users to relevant locations on the advertiser’s website. When using Multi-Product Ads, the images of each ad unit should be related to the same theme. Advertisers can use Facebook Power Editor or Facebook API to create Multi-Product Ads.
Latest posts by Rocco Baldassarre (see all)
- New Tools Come To Facebook And Google - February 20, 2017
- Google Launches Interactive Reports and Promotion Extensions Revealed - October 25, 2016
- Amazon Bans Freebies and Google Launches DSK Campaigns - October 10, 2016