While it comes to no surprise that iOS beat Android once again in important online shopping metrics, this year’s Thanksgiving weekend broke mobile traffic records giving the smartphone giant an ever more important role in e-commerce.
According to IBM, iOS users saw average order values of $121.86 compared to only $98.07 for Android users allowing Apple to get a head start of 24.3%.
For the first time ever recorded, more than half of the online traffic came from smartphones and tablets and a staggering 34.2% of total online traffic came from iOS. This not only means that iPhone and iPad users account for more than a third of all online traffic but also for approximately three quarters of mobile traffic. Android generated 15 percent of all online traffic, less than half.
Even though driving the most traffic is not a guarantee for generating the most sales, iOS users are responsible for 21.9% of online sales overall, leaving Android far behind with a mere 5.8%.