Email Marketing Tool MailChimp Is Opening A Store
MailChimp, one of the world’s most popular email marketing tools, is opening a store. The company officially announced the launch of their very own e-commerce store in the newsletter on April 20, 2015. The idea behind the project is that MailChimp’s teams will benefit from the experience of creating and running an online store and ultimately better understand customers who sell online.
“Equal parts online shop and research project, we hope it’ll show us what online sellers deal with every day. We want to get to know the struggles of our users first-hand so we can find new ways to help them.” – MailChimp Newsletter from April 20, 2016
In addition, the company is planning on documenting the opening and operation of the new store with weekly reports.MailChimp is Opening an Online Store Click To Tweet
Over to you! What do you think? Epic or fail? Share your comments below or on Twitter.