In an official email to all Google Partners, the company has announced on April 15 that organic search results on Google domains will be impacted by how mobile-friendly the respective website is. The change will take effect starting from April 21, 2015.
The easiest way to find out whether Google considers your website to be mobile-friendly is to take the official test and get the label.
Here are a couple of ways to ensure your website keeps the label or gets approved in the first place:
- Always update to the latest WordPress version
- Responsive website templates
- Use Jetpack to automatically create a mobile version if responsive templates are not applicable
- Limit the number of plugins
- Update your theme to the latest version
If you are not using WordPress, no worries! Google provides tips for a variety of platforms should you take the test and not pass. If you are unsure whether your website will pass the test, it is best to take it at a time where changes to the website can be made immediately following the test. If you haven’t taken the test yet, you do not have a label but as soon as you do and don’t pass, the label will show as “not mobile-friendly” in organic search results. Therefore it is best to be able to make changes quickly to avoid having that label in organic results for too long.
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