Facebook has announced their latest attempt to copy Snapchat. The platform launched a new experimental camera feature to its app that allows their users to privately share photos with built- in filters and other effects.
The feature is currently being tested in Ireland and does not have an official name. The lucky people that are part of the test can see that a camera icon will appear on the top left corner of their Facebook app (where the messenger icon currently is for US users). The feature can be opened by tapping into the camera icon on the top left corner or by swiping right on your News Feed.
The new camera feature will be extremely easy to use since it resembles Snapchat so much. You will be able to take pictures, record videos, and add “masks” to your videos or photos. “Masks” is the name Facebook has given to what we know in Snapchat as “Lenses”. The images you share will disappear after a short period of time and can only be replayed once just like on Snapchat.
Inside the new feature, you will have another feature called direct. With direct, you will be able to share your photos to your Facebook profile as a regular post or you can send them directly to a Facebook user or to a private group of Facebook friends.
Facebook says that the feature is still in its experimental stage and plans on continuing testing different variations of the feature. Clearly, Facebook has some sort of grudge against Snapchat since they have been copying most of their features. First came out Instagram Stories a few months ago, and now this new Facebook camera feature. This seems another attempt on behalf of Facebook to reach out to Snapchat users and steal them away towards Facebook.