Facebook Introduces Automated Rules
Facebook’s new tool can actually change the budget of your campaign based on some indicators. These indicators might be the CPA, the amount of conversions or the amount of clicks. The way it works is very easy, you are going to determine what parameters are going to cause a change in your budget. For example, if you want to increase your budget every time the CPA has been lower than $20.00 over the past 7 days, Automated Rules will do that for you. This is extremely good because it allows you to scale up campaigns that have complex build outs and do not allow for a continuous manual check of performance. With Automated Rules, you can automate part of the work while maximizing the amount of conversions with a potentially limitless budget as long as performance is met.
New Comparison Table On Facebook
Facebook has also introduced a comparison table. This table allows you to compare performance across different time frames. For example, if you want to see the performance of the campaign over the past 7 days against the performance of the previous period, you can actually do that. Facebook will provide you with a percentage of change that has happened over the time period that you have selected. For example, you will see a campaign going from 20 to 14 conversions and it will give you an overview of the decrease you would have. Same thing if the campaign has improved in performance, you can compare clicks, impressions, CPA and CTR and every metric you want. This is very helpful because it is moving in the direction that Google has had for months and will make it much easier to spot trends and opportunities in your account.
Customize Your Google Text Ads
Google has also launched a very important beta this week. They have launched “if” functions. For example, Google will now be able to customize the text of your ads based on conditions in a keyword search or in any other variable that you determine. It’s going to create much better ads that are tailored to the searcher.
New Facebook Interface Is Coming Out
Facebook is actually rolling out a new interface which has been in beta for the past few months. The new interface is very easy to use. At first it may look a little bit difficult to navigate, but once you get the hang of it, it will be much better than the old interface and it looks much better as well.
Cross-Channel Conversions Are Available On AdWords
Google has finally integrated cross channel conversions with a conversions column in AdWords. In which allows you to get a much better understanding of how your campaigns are impacting a business.
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