Twitter Ads has launched a new feature called Quick Promote. You might have seen a notification like this one on top of your timeline:
In the last two weeks, Twitter has launched several new features that are useful for businesses including group direct messages and Quick Promote.
Twitter Quick Promote vs. Promoted Tweets
Promoted Tweets are part of a campaign set up in Twitter Ads with specific targeting options. Quick Promote is basically a faster way to get started with Promoted Tweets by simply setting a budget and having Twitter automatically choose the target groups. Another difference is that Promoted Tweets can be chosen from within the Twitter Ads interface whereas Quick Promote is a feature available via Twitter Analytics.
Considering how hidden promoted tweets are in the Twitter Ads interface (see screenshot below) and the similarity between the features, Quick Promote might replace Promoted Tweets some time in the future.
Additionally, Twitter might be trying to make up for the projected quarterly losses down from $479 million to a predicted $440 million.
How To Get Started With Quick Promote
1. Go to Twitter Analytics: http://analytics.twitter.com
2. Scroll down until you see your tweets:
3. Decide on the tweet you promote and click on “View details”:
4. Depending on whether you have signed up for Twitter Ads, you will see one of the options below:
In order to use the new feature or create a Twitter campaign, you must sign up for Twitter Ads.
Hint: If you are signed in to Twitter and opening http://ads.twitter.com in the same browser, Twitter will sign you up automatically.
As seen in the screenshot above, you only need to choose a budget and you are all set. Data will be updated in real-time, so you can adjust targeting as you go along and monitor the campaign progress.
Best of luck! Feel free to reach out to me via @ChristinaBaldas should you have any questions.