IBM published a variety of online sales data for this year’s Thanksgiving weekend including iOS vs. Android and record breaking mobile traffic. Among other things, IBM research the social influence of Facebook and Pinterest referrals to measure the impact of brand loyalty and sales on
While it comes to no surprise that iOS beat Android once again in important online shopping metrics, this year’s Thanksgiving weekend broke mobile traffic records giving the smartphone giant an ever more important role in e-commerce. According to IBM, iOS users saw average order values
According to IBM, this year’s Thanksgiving weekend generated more online sales than ever recorded. With online sales being up 14.3% compared to last year on Thanksgiving Day alone, the 2014 holiday shopping mayhem started out stronger and earlier than usually. Online Shopping Record: Mobile vs.