Tag Archives: marketing

Online Marketing News, Episode 1

    Hello everyone and welcome to Online Marketing News. Today we are going to talk about the most important events that happened in the online marketing industry. This is going to help you better plan your campaigns or simply stay up to date with

LinkedIn’s New Conversion Tracking

Introduction LinkedIn has finally done something that most advertisers have been waiting for! Conversion tracking has come to LinkedIn. LinkedIn’s Campaign Manager help you optimize your campaigns and see which campaigns are driving leads for your business. The use of analytics help you better understand

Facebook Launches Custom Engagement Audiences

Facebook has been going through some changes recently, some that regular users have noticed and others that Facebook Marketers have noticed. One of the latest changes is the introduction of a new audience targeting method. The new custom audience method is called Engagement on Facebook.

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Google’s New Expanded Text Ads- ETA Ads

ETA Ads- Google AdWords released the new ad format last week. Google’s New Expanded Text Ads- ETA Ads New Character Length: Ad text format changed from the old 25-35-35 to two 30 character headline and a consolidated 80 character description lines. The URL will be