Recently Google announced the roll out of a mobile-friendly test tool to let you find out whether your website passes Google’s criteria for mobile optimized sites. It basically tells you whether your website passes or not.
What it looks like when you pass the mobile test:
Why You Should Take The Mobile-Friendly Test
Google will be adding a “mobile-friendly” label in the organic search results for websites that pass the test.
What the mobile-friendly label looks like:
Even though this is something relatively new, we can be quite confident that the label will definitely increase the CTR on mobile devices for organic search results.
How To Pass The Mobile-Friendly Test
Here is a list of criteria that Google uses to evaluate whether your website is optimized for mobile devices:
- Stay away from software that is not widespread on mobile devices (flash and similar)
- Easy to read text, meaning no need to zoom in
- Responsive layout or dedicated mobile website, meaning no horizontal scroll because content is sized to screen already
- Put links far enough away from each other so that they can be clicked easily
If all of that can be found on to your mobile site, then you have a good chance of getting the “mobile-friendly” label.
Where To Take The Mobile-Friendly Test
The test is currently on the Google developer website:
If you passed, share it in the comments or on Twitter!
If you pass the mobile test, please share it with everyone in the comments below or on Twitter @Internationl PPC.
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