According to IBM, this year’s Thanksgiving weekend generated more online sales than ever recorded. With online sales being up 14.3% compared to last year on Thanksgiving Day alone, the 2014 holiday shopping mayhem started out stronger and earlier than usually.
Online Shopping Record: Mobile vs. Desktop
Additionally, mobile sales beat desktop sales for the first time. 52.1% of all online traffic came from smartphones and tablets which the Director of IBM Smarter Commerce sees as a result of retail efforts.
“Mobile has become the new Thanksgiving tradition as consumers find the best deals with their fingers as well as their feet […] We saw retailers harness the power of data to engage shoppers, identifying the unique preferences of their customers while quickly capitalizing on online, mobile or in-store trends as they emerged.”- Jay Henderson, Director of IBM Smarter Commerce
Also Black Friday saw an online shopping record with an overall increase in online sales of about 9.5%. Mobile sales were up 28.2% compared to last year and accounted for nearly 28% of overall online sales.