Vine was at some point the most downloaded app. Quite impressive given that it was launched in 2012 and started to take off in 2013 – just last year. Here are six good reasons why “vines” (6 second video loops) should be something every business should have started by now or should get started with immediately.
#1 Branded Vines Receive 4x More Shares Than Branded Videos
Videos on Facebook and YouTube are great for exposure but Vine is where business get four times more shares for their branded video loops.
#2 Branded Vines Account For 4% Of The 100 Most Viewed Vines
After learning that vines get four times more shares, you might think that branded videos are not that popular in general. Fair enough. However, 4 out of the 100 most watches video loops on the app are branded. To give you an idea how big of a deal it is: if you were to watch all video loops that were uploaded until March last year only once, it would take you eight years according to Mashable.
Current Vine Data From Google Trends
#3 Vine Is Growing Fast
This graph is the historic search volume of the keyword “vine” on Google.com in the United States alone.
#4 Vine Is Most Popular In Some Of The World’s Richest Metropolitan Areas
This is a list of cities with the highest search volumes for the name of the app.
#5 Vine Is Still Trending An Hasn’t Reached Its Peak Yet
This is Google Trends data recording keywords with a skyrocketing search volume.
#6 Vine Has More Than 40 Million Users
According to Mashable, Vine has more than 40 million registered users. To put this into perspective: if you targeted all people that searched for something regarding business and finance on Bing, you would target “only” 21 million – about half as many people as on Vine.
Vine Business Accounts To Get Inspirations From
There are countless businesses that benefit from using Vine. Here are four examples of successful corporate Vines.
How To Start Vine Campaigns
There are two ways to launch a Vine campaign:
- Series of branded vines published via the Vine app with relevant hashtags and see what happens
- One or more vines shared via Twitter, Facebook etc., promote it there (e.g. promoted tweets)
While traditional Vine campaigns are a series of video loops, like a product showcase for Black Friday discounts for instance, Vines can also be shared on Twitter, Facebook or elsewhere and then get promoted there. A concrete example would be a branded vine being shared on Twitter. That tweet would then be promoted to get that vine some paid traffic.
Measuring The Results Of Vine Campaigns
Conversions could be reshares of other app users, Vine likes or shares outside of Vine. The ripple effect of shares via Twitter, Facebook and other social media networks is difficult to measure but there is a little trick.
When Vine users share your video loops, the app automatically includes the description in the tweet or Facebook post. Most of the time, users are too lazy to change the text. You can leverage on that by including a hashtag in the description. For instance, Best Buy includes the hashtag #HintingSeason during the holidays and can therefore easily track when, where and by whom their vines were shared on Twitter.
photo credit: clasesdeperiodismo via photopin cc
Sources: http://www.statista.com/chart/2456/key-facts-on-vine-usage/, http://www.mediabistro.com/alltwitter/vine-facts-tips_b48833, http://expandedramblings.com/index.php/vine-statistics/